Google Pushes White Space Says FreeTheAirWaves Gigaomcom

GigaOM GigaOM WebWorkerDaily NewTeeVee Earth Tech OStatic jkOnTheRun Jobs About Advertise Contact All Stories Web Broadband Infrastructure Mobile Voice FoundRead Mobilize Briefings Archives Google Pushes White Space Says Free TheAirWaves Om Malik Monday August at AM PT Comments Related Stories Will the FCC Play Lollapalooza Powered by Sphere Today Google is launching a new advocacy campaign Free The Airwaves an effort by the company to get some traction around white spaces the tiny slivers of spectrum that resides in the MHz band vacated by analog television s switch to digital transmissions. It even launched a lobbying web site though the supported by Google text needs a magnifying glass to be found. Google has been lobbying hard to get this spectrum unlicensed and make it open to all unlicensed devices. While no one is being more vocal about white spaces than Google other backers of the white space idea include Intel Microsoft and Motorola. While I am all for more and easi! er broadband for the masses I cannot miss the irony that a search monopoly that is printing money wants to get access to more free spectrum so it can eventually start printing more money by getting more search traffic. I have long since stopped believing the Google for good mantra. At least the company admits as much. On the Google blog Google s Minnie Ingersoll product manager Alternative Access Team writes When it comes to opening these airwaves we believe the public interest is clear. But we also want to be transparent about our involvement Google has a clear business interest in expanding access to the web. There s no doubt that if these airwaves are opened up to unlicensed use more people will be using the Internet. That s certainly good for Google not to mention many of our industry peers but we also think that it s good for consumers. Regardless there are many questions facing the white space effort. First the plan is meeting opposition from NAB and others such as th! ose who use wireless microphones. Cell phone companies don t like the idea either. Why Because they all argue that the devices using these slivers of spectrum are going to cause interference with their devices and services. So far all tests to make it work haven t worked out and a lot needs to be done before it can become a reality. FCC is expected to announce its findings next month. FCC Chairman Kevin Martin with an eye on a political future is backing this idea after all it can be a vote winner. In today s Wall Street Journal Martin says Spectrum is very valuable and we want to make sure it s being used as efficiently as possible.The idea of trying to utilize the white spaces from a consumer perspective would be a good win for everyone. In other words Google s lobbying efforts and Martin s own political ambitions are going to push this through. However there are certain doubts. Thoughts people Related Posts Google s White Space Proposal White Space The New Wireless Frontier Philips Joins The White Space Device Race If this story interests y! ou check out our upcoming conference Mobilize Mobile Web Today and Tomorrow Rating None Thumbs Up Thumbs Down Print Share Email Previous Job Postings Inside Sales Manager at GigaOM San Francisco California Lead Software Engineer Algorithms at Mint Sunnyvale California More Jobs Leave a Comment Your Name E mail Address Your Website Your Comment Get the comments RSS feed instant notification of new comments Sponsor Gallery Become a sponsor The GigaOM RSS Feed Get all the stories posted on the site The GigaOM Network RSS Feed Get all the stories posted on the network Daily Updates Weekly Updates Most Comments G iPhone Connection ProblemsChip Related Stacey Higginbotham August comments Gmail sOut.Again Om Malik August comments Why Blogs Need To BeSocial Om Malik August comments iPhone G Issues The PlotThickens Om Malik August comments Is iPhone s G Connection aDisappointment Om Malik August comments Highest Rated Top Reasons Business Execs Fail to Work Effectively with Product ! and EngineeringExecs Kevin Fortuna and Marty Abbott August Different IMs For DifferentFolks Om Malik August F R How to Avoid Feature Creep with Your SoftwareApps Carleen Hawn August Why Blogs Need To BeSocial Om Malik August Is the Cloud Right for You Ask Yourself These Questions Joe Weinman August WebWorkerDaily Future of Work NewTeeVee Television Reinvented Earth Tech The Business of Green OStatic Find Evaluate Collaborate jkOnTheRun Using Mobile Devices Jobs Hot Tech Jobs Contact Advertise About Copyright Giga Omni Media Inc. All rights reserved. Some graphics courtesy Tango Desktop Project . Powered by WordPress . Marketing consulting by ACS . Close Social Web E mail del.icio.us Digg Stumble Furl Netscape Yahoo My Web Technorati Google Bookmarks Newsvine BlinkList reddit Blogmarks ma

Source: http://gigaom.com/2008/08/18/google-pushes-white-space-says-freetheairwaves/

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